Showing posts with label frugal book marketing. Show all posts
Showing posts with label frugal book marketing. Show all posts

Authors, Get The Most For Your Marketing Dollars


From book reviews, press releases, video book trailers to expanded online marketing Christian Book Market can help you promote and market your new book releases.

Visit Christian Book Marketing for further details.

Frugalisimo Marketing from Guest Blogger Mindy Philips Lawrence

Mindy Philips Lawrence writes a regular Itty Bitty Column for my newsletter, Sharing with Writers, as well as serving as line editor for it. This column received lots of response from readers (in spite of the fact that list building is the core of the plan I outline in The Frugal Book Promoter!). At least--one way or the other--Mindy and I are getting people to hear this message!

Cheap is a word with bad connotations. I’d say “frugalista” except I hear the word is now trademarked and I don’t want the legal system sending me cease-and-desist letters, so I will use the term “FRUGALISMO” to define doing things effectively but with as few monetary resources as possible.

Recently, I received an e-mail wanting to know if I was the publicist for Norris Church Mailer. I have no idea why anyone thought this but it made me drool to think that she has a new book out, a memoir called A Ticket to the Circus, and that anyone thought I had anything to do with it. Our only connection is that we are both from Arkansas. But it made me think. I began to wonder, if I WERE her publicist, how I would promote her work, a hypothetical dream job. From there I thought of how writers without Mailer’s resources could promote their creative work and still get the job done.

So, in the same vein of our fearless leader, Carolyn Howard-Johnson, here are some “frugalismo” ways to promote your work.

[If you have ideas, PLEASE forward them to me and I will post them in the Itty Bitty with your name and the title of your work (or work in progress).]

BUILD YOUR OWN DATABASE: Draw a radius around where you live. Stick a compass in your hometown and decide how far you are willing to travel to promote your book or other creative work. When you’ve done this, use the Internet to list every single media outlet within that radius. Build a database either in MS Excel or another database system such as ACT 2000 or FileMaker Pro. Include in this database Internet Web sites and phone numbers and e-mail addresses for local radio and television stations, newspapers, and magazines that might help get the word out on your work. You can branch out as your promotional plan begins to work, allowing you to travel farther cause you are selling your work.


USE A GOOD RESOURCE such as The Frugal Book Promoter, an Internet search, or both, to learn how to write an exceptional press release and query letter. You’ll have to do this in an incredibly professional way so go to school on professional releases you find from other writers and publicists. Go to publicists’ Web sites and see how they do what they do. LEARN!



KEEP TRACK OF WHAT YOU DO and when you do it. Make certain to update your contacts every six months. People move around in publishing and media often. Just call and ask if the person you have as your contact is still there and, if not, who has that position now. You’ll need to send a new letter to a new person to introduce yourself. This can be an e-letter or one by the good old US Mail, according to what the publisher wants.


IF YOU HAVE TROUBLE PROMOTING YOURSELF, as some do, think of yourself as a hypothetical big-name writer and promote that person. Of course, this person is actually YOU. You are worth promoting. Your work is worth promoting.

Writers like to write. Often, they don’t enjoy promoting their own work but it’s necessary. Unless you can afford to pay a publicist $1000 a month, it behooves you to learn to do this. And you want to be successful, don’t you? Of COURSE you do!

This is post number one in a series on self-promotion. In the next issue, I’ll have other ideas and, hopefully, some that others have sent me to put here. It’s spring. Let’s bloom! If you want to get in on the coming columns, send Carolyn an e-mail with SUBSCRIBE in the subject line. Her address is HoJoNews (at) AOL (dot) com.

Mindy
“Into Words ~ Into Print ~ Into Minds”

Link-A-Dinka-Dos



The Frugal Book Promoter

(if you don’t have this book, what are you doing without it?)
http://www.amazon.com/Frugal-Book-Promoter-What-Publisher/dp/193299310X

Be Your Own Publicist http://findarticles.com/p/articles/mi_m1563/is_n12_v8/ai_9685405/

How to Be Your Own Publicist

Publicity Hound: Free Publicity

How to Write a Press Release

Press Release Writing

Building Blocks to a Powerful Press Release

How to Write a Successful Query Letter

The how-to-write-a-great-query-letter chapter in The Frugal Editor--straight from the mouths of high-powered agents. Also find sample query letters in this book and The Frugal Book Promoter.

Sample Query Letter: Charlotte Dillon

Self-Promotion Guide: The Promotional Jigsaw

About the Guest Blogger:
Mindy Phillips Lawrence has written two poetry collections (One Blue Star and Above and Below) and co-authored The Complete Writer The Complete Writer's Journal(Red Engine Press). She writes the "Itty Bitty Column on Writing" for Carolyn Howard-Johnson’s Sharing with Writers newsletter and is a publicist, editor and literary agent for the fiction work of Bev Sninchak (Star Ferris). She lives in Springfield, Missouri and is working on her first novel. She blogs at MPLCreative. You can find her online.

Book Cover Designs For The Frugal Author

Coming Soon! A new addition to Christian Book Marketing. Custom Book Cover Designs for the Frugal Author. That's right! Christian Book Marketing is soon to release custom book cover designs for the Frugal Author. These designs will allow authors to choose from various templates, communicate with the graphic arts department while designing and creating a complete book cover front and back with all the goodies.

Our professional photography department, graphic artists and editing department will be able to help you create a professional eye catching book cover that will make your book stand out and attract attention.

More details to come in the near future as we launch our new web site.

Frugal Author Book Marketing, Author Sites And Blogs

Just imagine the potential when it comes to online marketing. It's a huge ocean out there with millions of people online daily. The marketing possibilities are endless. For the frugal author seeking frugal ways to promote their books there are endless author related sites, clubs, forums and groups to join. Most authors start there, list their books and set the course to create buzz for their books.

That's fine, yet that's not using the power and fullness of the Internet to promote and market your books. Sure, there are many free sites, groups, clubs, forums and social networks that you can join for free and market your books. Yet that's the low ball way of approaching author promotions and book marketing. Thousands upon thousands do it this way and with little results.

The first step to creating online book buzz while promoting both yourself as a author and your books is to create a authors site or a authors blog. A simple place where book lovers can find out about you as a author and a person. Where others can read about you, your book, your book description, other important information and of course see a picture of both you as a author and your book cover.

Once you have successfully created a wonderful authors site or authors blog, the next step is to promote and market your authors site or blog, while sharing your book online at other great sites. Note that I said "other great sites".

It's important to have a game plan when promoting and marketing your site and just because there are many free sites out there where you can share your book, site and blog. That doesn't necessarily mean that is the best way to successfully promote and market you as a author or your books. Do your homework, plan ahead, be creative and set goals.

Frugal Book Marketing Blogs

Many times a author can't afford to spend large amounts of money having a webmaster create a high tech authors site. The hosting fees per month can run hundreds of dollars per year plus anywhere from $500.00 upward just to have a webmaster design and create a simple authors site.

Author blogs are becoming increasingly more popular. Many authors have the ability to create, design and launch a authors blog using various free templates that are available within the blogging community. It does require some knowledge, experience and history with blogs to create a successful authors blog as there are many important factors to take into consideration.

There are ways for authors to create a authors blog the frugal way. One is to just simply go for it and start designing. The other way is to find someone that will do the creating for you at a reasonable price for their webmaster services.

Regardless of which way you choose to go, you can get a great authors blog online and create a online presence where book lovers will find your authors blog frugally and save money getting the project done.

For assistance, advice and some encouragement contact Smitty at kingdomexpansion1@gmail.com

Book Marketing The Frugal And Smart Way

The frugal book marketing author. You can find hundred's of thousands of them online running around to this site and that site registering and uploading their books, book descriptions and trying to create book buzz and market their books.

Many of these sites are over flooded with authors and books all trying to compete for book sales. Between 60% and 70% of all the visitors to these sites are authors all trying to accomplish the same thing. To sell their books.

While this does provide for getting one's name up in lights, joining the crowd and creating great friendships with other authors. One must ask the question, is this affective marketing.

Well if one were to look at say the top 100 best sellers at any given time, one would find few of those authors running around joining sites and self promoting their books. Successful authors higher professionals to market and promote their books.

Within this, there are numerous ways that a author can seek professional marketing and book promotions at prices that are reasonable. Everyone has to start somewhere and while many times authors can't afford the cost of prime marketing, it doesn't mean that they cant find affordable and affective marketing.

However, order is a key word meaning that everything must be done in a order with a overall objective. The first and most important part of that order, goal and objective should be to have a authors site or blog that showcases the author and his or her books. Once a author has obtained a authors site or blog, the next step is to market that authors site so that book lovers and book buyers can find the site.

Remember, your online authors site or blog will become the number one place where book lovers find you, read about you as a author and your books. Once your authors site is up and running, then comes the marketing process of your site.

For more information and tips visit Author Media Blogs & Book Marketing and for the Christian author visit Christian Book Marketing.

The Frugal Book Promoter

A title for many authors in their spare time is the frugal book promoter. Authors seeking ways to promote and market their books for free or pennies on the dollar. While free marketing is one way for a author to market and promote their books, a author must set aside a yearly marketing budget and find frugal ways to get the most for their dollars. Free marketing rarely proves to be successful.

A good starting point and budget for a year of marketing is between $500.00 and $1,000.00. If you want to sell books and find success, you must have a marketing budget and money set aside specifically for marketing. While running around to create book buzz at free sites is helpful, it's also time consuming and lacks greatly in true professional and targeted marketing.

Having no marketing plan and budget is like trying to sell something in the middle of the desert 100's of miles away from people. You can have the greatest book cover, story and book and if you don't market it, no one is going to buy it.

You can have your book listed on Amazon, Barnes, Book A Millions and if no one knows who you are as a author or the title of your book, who's going to find it among the millions of other books.
You must promote and market your book and you as the author.

If your looking for some great online marketing visit Author Media Blogs and Book Marketing. They have marketing programs that will help you get some great online marketing. You can contact them at kingdomexpansion1@gmail.com. They also help authors create author sites and blogs.

The Power Of Twitter

There are social networks and there are social networks. Twitter is probably top of the list when it comes to membership. Just about everyone has a Twitter account.

So how can this help a author who is seeking to market their books. Well for one, Twitter is free. Secondly you can add your author site to your Twitter account and thirdly Twitter has a large membership. All you have to do is start marketing your book and authors site.

I encourage you to visit http://www.twitter.com/, register and start tweeting. You might also visit us on Twitter at Author Book Promo or Christ Blogger for some great tweets.

For The Frugal Author & Writer

I figured that the title of this post would attract your attention. Chances are you are a self published author or have published with a print on demand publisher and your looking into ways to promote and market your book, create some book buzz and create a online presence. If that's the case, why not contact us at kingdomexpansion1@gmail.com and share your book and authors site with us and let us help you with some suggestions regarding author promotions and book marketing. We can save you a lot of time, plus send you in the right direction while proving you with a marketing plan and package that is very frugal.

While your here take a look around and visit some of our links which will also provide some insight, ideas, tips and valuable information. Be sure to also visit Author Media Blogs & Book Marketing.

Frugal Author Blogs & Book Marketing

Attention Authors!

Do you have a authors site or blog? Many times authors depend on their publisher to promote and market their books. Some publishers provide authors with a single page that shares the authors book on their site. Other times authors purchase the in print online bookstore data base where thousands to millions of other books are listed and found by the ISBN number. Sounds impressive, however, who is going to search for an author by his name, book title or the ISBN number? It rarely happens.

Having your own authors site or blog to showcase, promote and market your book is very important. Of course you can run around to sites where authors interact and share your book, but then again, so is every other author. I thought authors authored books.

I encourage you to create, design and build your own blog to showcase your book, the book description, an about the author page, reviews, contact information and other important information. A place where readers and book lovers can sit back and read about you as a author, your book, current projects and even upcoming projects.

Here are a few author sites /blogs that we have assisted authors in getting online. If you need some help, advice, information or just some encouragement. Contact us at kingdomexpansion1@gmail.com as we can help. Do it the frugal way and get the exposure you deserve.

Frugal Targeted Author Pomotions & Book Marketing

Free Author Book Marketing vs. Frugal Author Book Marketing

First, I encourage all authors to explore any and all free advertisement and book promotions that come their way. We also have sites and blogs that offer free author promotions and book marketing for authors, as we understand the need is great. Plus we are constantly creating and finding new ways for authors to promote and market their books for free.

However, many times a author just doesn't have the endless hours that it requires to register and join site after site to promote and market their books. Some authors not only lack the time, but also the knowledge with regards to all the online interactions. Other authors have yet to design and create a authors site or authors blog to market their books from.

For those of you that do not have the time, means or desire to create online buzz for your books, we offer expanded online author promotions and book marketing as follows for the Christian Author and books that fall into that category. We also help authors create author media sites and blogs to showcase their books at.

Expanded Online Author Promotions & Book Marketing For The Christian Author.

Author Promotions & Book Marketing Includes:

1) A cover shot of your book release with a link back to your author site
2) The title of the book (above the book cover)
3) The authors name (below the book cover)
4) A content post that again shares the book cover, the title, the authors name, book description and with a link back to the authors site

What are the benefits?

1) Expanded and targeted marketing within a established Christian Network of sites.
2) Prime front page advertising.
3) National and worldwide exposure.
4) Dramatically increases your online presence.
5) Will help to increase your page ranking.
6) 1 full year of marketing.
7) You get the expanded book marketing that you deserve.

We have marketing programs available on 25 sites, 50 sites, 75 sites and up to 100 separate sites. Just imagine the potential and the best part is the prices, they are designed with authors in mind.

Your Success Is Our Success Story!
Let us help you get the WORD out.
Author Media Site & Book Marketing
In His Glorious Name Ministries Online

Book Marketing The Frugal Way

There are many ways for authors to promote and market their books. Some authors find themselves on a budget and for those authors, you can self promote and market your books by creating book buzz, creating a authors site and sharing your book in various communities and social communities. Here are just a few to consider:

The above sites will provide you with some exposure and help you create a online presence. If your looking for some expanded online marketing and presence through some strategic author promotions and book marketing, contact us via email at kingdomexpansion1@gmail.com as we have author promotions and book marketing programs that will get you the marketing that will help you to put your book before a buying market.

You might also visit Author Media Blogs & Book Marketing where you will find additional information, ideas and tips.

The Self Promoting & Marketing Author

If your a self published author or published with a print on demand publisher chances are you have found that self promoting and marketing your books is something that you must do. Many times authors expect their publisher to do all the author promotions and book marketing.

Other times authors believe that just because they paid for the standard in print book data base promotions or are on Amazon, Barnes & Noble, Books A Million and other great online book store sites that they will sell thousands of copies of books. That is simply just not the case.

As a self published author, you must promote and market your books. You must find markets where your book will attract potential book lovers and readers.

If your looking for some great ways to market and promote your books contact Author Media Blogs & Book Marketing at kingdomexpansion1@gmail.com.

Here are some additional sites of interest.

Frugal Author Sites & Blogs

Some authors pay hundreds and hundreds of dollars plus design fees to create or have a authors site designed. I know of some authors that have paid thousands of dollars. That's a lot of book royalties and a huge chunk out of a authors pocket just to have a authors site created.

Every author needs a authors site where they showcase their books, book descriptions, about the author, contact information, order information, book covers and other content of interest for their readers. A authors site becomes a great meeting place where book lovers can sit back and read about the author, his or her books and get acquainted. Creating a online presence can be fun, exciting and very successful for a author.

Here are two simple author sites to look at. If you need some help getting started, simply contact us as we'd love to help you. Authors helping authors to find success.

Here are some other sites to look at with diferent styles, designs and colors

For The Frugal Author Looking To Promote Their Books

Most author's try to promote their books through self online marketing and buzz. I encourage all author's to set a budget aside for some paid author promotions and book marketing while also pursuing some form for self marketing. Here are some sites where the self marketing author can join and share their books


Frugal Author Promotions & Book Marketing Made Simple

Make 2010 your year of success with expanded author promotions & book marketing which includes:

1) A cover shot of your book release with a link back to your author site
2) The title of the book (above the book cover)
3) The authors name (below the book cover)
4) A content post that again shares the book cover, the title, the authors name, book description and with a link back to the authors site

What are the benefits?

1) Expanded and targeted marketing within a established Christian Network of sites.
2) Prime front page advertising.
3) National and worldwide exposure.
4) Dramatically increases your online presence.
5) Will help to increase your page ranking.
6) 1 full year of marketing.
7) You get the expanded book marketing that you deserve.

We have marketing programs available on 10 sites, 25 sites, 35 sites, 50 sites, 75 sites and up to 100 separate sites. Just imagine the potential and the best part is the prices, they are designed with authors in mind.

For further information email us at: kingdomexpansion1@gmail.com

Frugal Author Book Promotions

Promoting and marketing your books is a must if you want to be a successful author and sell books. Many authors pay huge amounts of money for extensive book promotions and marketing. Some find success.

However for the self published author or the author that's working on a budget, many authors choose to do their own author promotions and book market, and once again, some find success.

If you are looking for some expanded author promotions and book marketing, contact us. We can provide you with some information, great tips and simply help you avoid the pitfalls.

We will examine your authors site, make suggestions and prepare a author promotion package and book marketing plan for you within a network of over 100 separate sites coupled with interactions within additional networks and communities.

Together, we can get you the marketing that you deserve and at a price that will make you smile while placing your book before a large and targeted audience of readers and book lovers.

Contact us by email at kingdomexpansion1@gmail.com


Great Tips & Information For Authors

Frugal Online Book Marketing

Many authors try the free frugal way of building a authors site or blog and running around to various sites and communities trying to create buzz for their books. OK, lets be honest. When your online searching around, what sites or blogs attract your attention? The cool ones. The ones with great information, photos, layouts, colors and content. Truth is many times authors create their own sites and blogs and without years of doing it, they fall short.

Running around trying to create buzz can be great, however if your authors site isn't professional and doesn't look great, chances are when people come to it, they won't stay and that is potentially a lost book lover.

If you need some help designing, building, uploading clear pictures and creating a impressive authors site or blog, contact us via email at kingdomexpansion1@gmail.com as we can help you.

Book Marketing For Christian Authors

We are offering extended online author media site and book promotions for Christian authors, which includes the following:

1) A cover shot of your book release with a link back to your author site
2) The title of the book (above the book cover)
3) The authors name (below the book cover)
4) A content post that again shares the book cover, the title, the authors name, book description and with a link back to the authors site

What are the benefits?

1) Expanded and targeted marketing within a established Christian Network of sites.
2) Prime front page advertising.
3) National and worldwide exposure.
4) Dramatically increases your online presence.
5) Will help to increase your page ranking.
6) 1 full year of marketing.
7) You get the expanded book marketing that you deserve.

For further information email us at: kingdomexpansion1@gmail.com
Author Media Site Promotions & Book Marketing

Frugal Book Marketing

There are many ways to market your book the frugal way and lots of ways to create free online marketing. Consider this. Your time is worth money and not all free advertisement proves to be successful.

Determine a marketing budget and then utilize that marketing budget to target marketing your book into areas that are less competitive, that create expanded marketing and that produce results.