Showing posts with label editing. Show all posts
Showing posts with label editing. Show all posts

Put Media Release You Get to Better (and More Appealing) Use

Just in case you are one of those bloggers or newsletter editors who publishes media releases in exactly the same form as they are sent to you, this from my SharingwithWriters newsletter:


Too many don't understand that news releases (media releases) are not really meant to be reprinted exactly as they are received. Media releases are intended to pique the interest of a feature or business editor, producer, or others in the media. Then those media people can proceed to use them as they see fit. If they use a direct quote they attribute it, of course, but they may just choose to use the release as an idea for a story, and mention the person who issued the release. There is tons more information on releases--right down to templates and step-by-step instructions on how to write a release—in The Frugal Book Promoter (http://budurl.com/FrugalBkPromo).
 
Having said that, there is really no one right way to write a release as long as it maintains a professional format and gives the media what they need.
 
Those who would like to subscribe to the SharingwithWriters newsletter need only send me an e-mail with "SUBSCRIBE" in the subject line. I'm happy to do it for you. Yay!

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor

Great Editing is Also Great Marketing

We often don't have the time or the money to hire an editor for every query letter or  every media release we put out there. Thus, the Great Little Last-Minute Editing Tips for Writers booklet was born. Here is a review of that booklet by Kathryn M. Weiland:

Carolyn Howard-Johnson is well known among writers for her helpful book The Frugal Book Promoter, and she continues to encourage and guide writers through her many other projects, including this fast read (56 pages), which she advertises as a supplement to her book The Frugal Book Editor. After opening with an intro, reminding authors of the importance of crossing our T’s and dotting our I’s in both our queries and our published works, she launches into the meat of the book: page after page of handy references for spotting and fixing tricky word pairs.
Organized alphabetically with word pairs separated by slashes (e.g., “bereft / bereaved”), the book makes it easy to look up definitions and identify which word should be used in specific circumstances. Although the book’s diminutive length prevents it from anywhere close to exhaustive, it’s a good starting place and can easily be backed up with the more complete list in The Frugal Book Editor.
Priced reasonably (especially the Kindle version) and packed with lots of writerly wit and humor, the book makes for both an enjoyable read and a worthwhile reference manual. Find it on Amazon at www.budurl.com/WordtrippersPB.

K.M. Weiland is the author of the historical western A Man Called Outlaw and the medieval epic Behold the Dawn. She enjoys mentoring other authors through her writing tips, her book Outlining Your Novel: Map Your Way to Success, and her instructional CD Conquering Writer’s Block and Summoning Inspiration.

James A. Cox Reviews Booklet for Increasing Chances of Readership in Marketing Materials

Great Little Last-Minute Editing Tips For Writers
By Carolyn Howard-Johnson
How To Do it Frugally Publishing
HoJoNews@aol.com
www.HowToDoItFrugally.com
9781450507653, $6.95, www.amazon.com

Reviewed for Library Bookwatch, May 1010 by James A. Cox, Editor-in-Chief Midwest Book Review


A successful author, editor, writing and publishing consultant, Carolyn Howard-Johnson draws upon her many years of experience and expertise to compile a 56-page compendium of 'user friendly' and immanently practical advice that will enable writers to avoid commonly encountered errors of spelling and thereby making their work, be it a blog, a letter, or the next Great American Novel, to be all that it should. From adapting/adopting to wreak/reek, "Great Little Last-Minute Editing Tips For Writers" is highly recommended reading for anyone preparing to write pretty much anything -- and a fascinating read in its own right for those who appreciate word-play and the occasionally encountered dilemmas of the English language!

This review is archived on our Midwest Book Review Web site for the next five years at http://www.midwestbookreview.com

Do It Yourself Editing: Frugal Approach to Marketing

Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy
by Carolyn Howard-Johnson
HowToDoItFrugally Publishing,2010
ISBN: 1450507654

Reviewed by Magdalena Ball

I'm firmly of the opinion that one of the main difference between a good book and a great book is the quality of the edit. Carolyn Howard-Johnson knows that and has provided a series of books designed specifically to help authors edit their books without having to spend a fortune. The latest one in the Frugal series is a handy list of tricky, “trip-you-up” words that every writer would do well to master. Some, like “advice / advise” are common problems that dog the writer from primary school onwards, and it's probably time to get these sorted out. Others, like “although / though” are more subtle, and Howard-Johnson doesn't shirk from pointing out why the use of one word is preferable over another. The explanations are always clear, with well written and original examples, and once you've read Howard-Johnson's words of wisdom, you won't make the mistake again. The book is just 50 pages, and is easy to carry around for reference, or check through quickly when you're unsure. You could also use it as a kind of course book, taking on a pair of words a day with the aim of improving your overall English skills. Even if your English is masterful already, you might be surprised at how often you misuse some of the more common sets, such as “bring / take” or “childlike / childish.” Howard-Johnson even provides ill-used phrases like “It is what it is.” or the difference between i.e. and e.g. (I'm afraid I've misused this one myself). The book ends with a list of other recommended editing books.


A few small errors in a manuscript or piece of writing may seem like a minor problem, but they mark the writer as an amateur and can be just what an overworked editor is looking for in order to move your unread manuscript over to the slush pile. At best, they make the writer look sloppy and uneducated. At worst, you may be conveying something quite different to what you had in mind. Not all of writing is this clear and straightforward, so ensuring that you understand and are able to easily use and distinguish commonly confused words correctly is more than just a good thing. It's essential. That so much helpful advice is couched in such light-hearted, easy to read and entertaining prose is due to Howard-Johnson's abilityities. This little book has a simplicity that belies the importance of what it's conveying. Do yourself, and your readers, a favour and make sure that you choose the right word every time you write.

About the Reviewer:
Magdalena Ball runs the review site The Compulsive Reader (www.compulsivereader.com) .An Australian poet, she blogs at http://magdalenaball.blogspot.com/ and her Web site is www.magdalenaball.com .

About the author:
The New Book Review is blogged by UCLA Extension Writers' Program instructor Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.
As a courtesy to the author, please tweet and retweet this post using the widget below:

New Help for Writers Who Want Pristine Marketing Materials














Yay! My new little help for writers is on Amazon in all its chartreuse, red, and yellow glory!

Yep, you can now order a copy to put in your briefcase and read on the fly! It’s the Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy.

This is a booklet. It isn’t intended to be a complete reference for every sneaky homonym in the English language. For one thing there is a nice list of those pesky guys in The Frugal Editor (http://budurl.com/TheFrugalEditor). It’s small partly because it isn’t intended to be drudgery. It’s only 54 pages, so it’s a small, easy-to-read dose of some of the most difficult word trippers, not the ones you learned in the fourth grade. And it is written with a bit of humor to brighten the experience. If you don’t learn anything from it, send it back to me and I’ll refund your money.

Buy the paperback at http://budurl.com/WordTrippersPB. It is only $6.95. You support a friend (me!) and you brush up on skills for your writing career. What could be better than that?
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Posted by Carolyn Howard-Johnson, one of Smitty's greatest fans.