How To Cross Promote with Others: A Sample Media Release

I thought my Book Marketing readers would like a free e-copy of my Great First Impression Book Proposal to ring in the new year and maybe they'd download a copy of my husband’s new book, too. We’re both passionate about his new reference/how-to book because we think that it could help with many misunderstandings in the world, particularly for foreigners who must work with Americans.


His book is What Foreigners Need To Know About Americans A to Z by Lance Johnson (http://amzn.to/12JoVsa). It will be f r ~ ~ on Amazon from January 13th to 17th. It is serious stuff, but it reads light and easy sparing none of his dry humor about his own beloved US and the quirks of the English language.

My Great First Impression Book Proposal (http://bit.ly/BkPropKind) has been around a while. Even if you already have it, you will want to get the updated version.

They’re both available for almost any reader you prefer to read your e-books on—PC, iPhone, Android, Mac. You can download an app to make it work on your PC at:
http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000426311

I also thought this promotion might work for you as a sample of the kind you might use even if you write in a hard-to-promote genre. Here is the basic media release for you. It also serves as an example of how cross-promotion (the sharing of effort and files) can help you with your own book campaign. (Scroll down for the release!)

Won’t you please download and help us give my little booklet and my husband's truly amazing reference a chance at greater exposure and a shot at making Kindle’s bestseller list?


Sample Media Release for Cross Promotion, KDP Promo

Multi award-winning poet, novelist, and author of the famed HowToDoItFrugally series of books for writers Carolyn Howard-Johnson and award-winning playwright and actor Lance Johnson have been married for far longer than the average couple worldwide and are still doing things together—in this case joining with Amazon’s Kindle Select program to give away e-copies of their books.


Ta Da! Two books for your Kindle (or your computer if you don’t have a Kindle—see the link for doing that below) with only a couple clicks. All you do is go to http://amzn.to/12JoVsaon Jan 13, 14, 15, 16 or 17th, and click. Then go to http://amzn.to/UabAn7 and click. Both e-books will come directly to your computer or your Kindle.


Feel free to share this link with anyone you'd like to have a thoughtful—and fast—gift. Send Lance’s to a foreign student you know, an emigrant, or anyone who cut more high school civics (or English!) classes than they should have. Send the link to Carolyn’s book to any author you know. Every nonfiction author and even most fiction writers can use it, as it is becoming common for publishers to ask for proposals from writers of genre fiction.


Lance Johnson is an actor with national commercials, plays, and movies to his credit. He has also visited more than 90 countries and taught English and American culture abroad. His book has been endorsed by ambassadors to the US and ambassadors from the US to other countries.

Carolyn Howard-Johnson's HowToDoItFrugally series for writers has won multiple awards. She has studied writing at universities in the Czech Republic, Russia and UK, UCLA, and USC. And she has been an instructor for the world renowned UCLA Extension Writers' Program for nearly a decade.

For more information on these books or the authors visit:

http://AmericaZtoZ.comfor Lance’s work and
http://HowToDoItFrugally.com for Carolyn’s.

PS: Free Kindle books are available for almost any format or reader you prefer. PC, iPhone, Android, Mac, etc. Just download the appropriate free app at http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000426311

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