Sylvia McClain wrote this note to me after we had a discussion about Twitter for writers and I told her I though she would get lots from my new book on Tweeting, even though it isn't written specifically for writers! She made me pretty happy when she wrote back:

Carolyn:

Just read your book on tweeting and what struck me most is Branding, Branding, and more Branding. Whew! Where do I begin? No, I am not a retailer but as you said, there might be something in it for writers, too!

The book, Frugal and Focused Tweeting, said:

YOUR TWITTER MONIKER is as important for your Twitter branding as it is for your e-mail addresses.

My Epiphany:

Duh! was my first thought; no one knew that my Twitter Moniker "rpmenter" stood for RPM Enterprises (my company name) but me. What everyone knew me by was "Scribal Press," my company imprint publishing name, my Web site and my news calendar of writer events. So before I could finish reading the book, I jumped online and immediately changed my Twitter Moniker everywhere not just on Twitter, from "rpmenter" to "Scribal Press." So my Twitter name is now www.twitter.com/scribalpress.

In Chapter Two, page 30, of Frugal and Focused Tweeting for Retailers, you suggested:

I will make ____ useful contacts a week. Twitter contacts include possible customers, but connecting with vendors, bloggers who write about shopping, and business editors at print and online media, etc., can be equally profitable in the long run.

My Epiphany:

I had no idea what number to use but it made me take notice and start thinking.

In Chapter Three, page 36, Frugal and Focused Tweeting talked... about branding using our Twitter biographies and you gave an example of what you would use for your own store.

I needed to go do a new bio on my Twitter account. Why? Branding that's why.

In Chapter Four, page 57, Frugal and Focused Tweeting said:

Tweet about new blog posts, newsletter editions, Web pages. More on this when we talk about integrating your marketing efforts in Chapter Seven.

My Epiphany:

Why I have never thought of this is beyond me.

Anyway, yes you were right again. There is something in this book for everyone, even those who don't think they want to to tweet.

Sincerely,

Sylvia McClain
Blogging at View Points at http://sylviaspeaks.blogspot.com
Book Reviewer at MyShelf.com and Atlantic Publishing Company
Now available, the 2nd Edition of The Write Life